What do different ClickBank Marketplace stats mean?

Since these statistics are unique to ClickBank, it's important to know what they mean and how they can help you decide which products to promote.

  • Gravity: This number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are "hot" at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product.
  • % Referred: This number is a fraction of a vendor's total sales that are referred by affiliates.
  • Avg $/sale: For one-time purchases, this number is the same as Initial $/sale. If the vendor offers recurring billing products, it equals the average total of the initial sale plus all rebills, divided by the number of initial sales. To put it simply, for every new purchase of this product, this amount is the average you'd make in total over the life of a new customer. However, this is just an average; this amount is not guaranteed.
  • Initial $/sale: This is the average amount that an affiliate earns for each sale of this product. One-time upsell purchases are also considered initial sales. This number takes into account refunds, chargebacks, and sales tax. Since vendors may offer products with different prices and commissions, the amount you earn on any given sale may not match this number exactly.
  • Avg Rebill Total: This number is only shown if the vendor offers recurring billing products (e.g., products like memberships and subscriptions that regularly bill customers over time). This number shows the average amount an affiliate makes on all of the rebilled sales. Note that this number doesn't include the initial sale amount.
  • Avg %/sale: This number shows the average commission rate earned for all sales of a vendor's products, including one-time purchases, rebills, and upsell purchases. Since vendors can offer different commission rates for different types of products, this number may not exactly match the commission rate you earn on any given sale.
  • Avg %/rebill: This number is only shown if the vendor offers recurring billing products, and shows the average commission rate earned only on rebills.
  • Commission: This is a default commission rate set by the vendor. It applies for all standard billing products and the initial payments for the vendor's recurring billing products. Be aware, the vendor can set different commission rates on rebills.
  • Activate date: The date when this vendor was activated in the ClickBank Marketplace.
  • ClickBank Rank: The overall ClickBank Rank of this vendor.
  • Cat: The Marketplace category and sub-category of the site.

You'll also see a number of different icons below each listing. Here are the meanings of these icons:

  • Product(s) in English
  • Product(s) in French
  • Product(s) in German
  • Product(s) in Spanish
  • Product(s) in Italian
  • Product(s) in Portuguese (Brazil)
  • Standard (single-sale) product(s)
  • Recurring billing product(s)
  • Shippable product(s)
  • Upsell product(s)
  • Vendor has a vendor spotlight page
  • Vendor Spotlight listing includes an Affiliate Tools page
  • Vendor provides a Mobile HopLink Target URL