How To Automatically Determine The ClickBank Refund Rate?

The biggest frustration when you are promoting ClickBank products is when a customer asks for a refund. It is especially annoying if you are using paid advertising.

But you can predetermine a product’s Clickbank refund rate before you start to promote it.

To do this, open CBGraph, find a product you are interested in and click on the "Items + Refunds" link:

Items + Refunds report

Let’s look on the next example (ClickBank ID: SHOEMONEY)

The ClickBank Vendor's Items

This vendor has only one item: 1.
There is 0,2% in the "Refund rate" column.
It means that approximately 0.2 customers out of 100 ask for a refund (it is about 2 out of 1000).

But if a vendor has many items (different product, one-time-offers, discounts, etc.), the column "Refund rate" will have improper values (negative or too huge). In such case, it’s just impossible to calculate the refund rate!

Quite often vendors actually sell only one item. If a vendor has many items but on his website you can find only one product, most likely refund rate of his main item is correct.

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