Today I’m going to talk about the meaning and the usage of the ClickBank earning factors, such as $/sale and %/sale.
1. The definition of the ClickBank earnings factors
As said in the ClickBank FAQ:
$/sale: Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes. Unfunded sales, such as returned checks, do not impact this number.
%/sale: Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.
2. How to interpret $/sale graphs?
CBGraph builds graphs of historical values of $/sale.
2a. If a vendor sells only one product and he doesn’t change its price
His $/sale graph gives you a clue to the refunds rate of the product:
- If the graph is represented by a straight (or almost straight) horizontal line, the rate of refunds of this product is low. You can promote such product without evident risk.
- But, if you see a jumping and prancing $/sale graph, you should not promote this product. Many customers are not satisfied with its quality and ask for a refund. You’d better choose another vendor.
Sometimes there are gradual rises or falls on the $/sale graph of a vendor with one product. It is normal and it happens when such vendor changes his product price or the %/sale value.
There are a lot of vendors who have many items but sell only their main item for a long period of time. In this case the above considerations are acceptable.
2b. If a vendor sells many items (different products, one-time offers, discounts, etc.)
In such case, the $/sale graph won’t show you any information about refunds, BUT:
- It can suggest which item is in the biggest demand
- It shows the average revenue per sale received by affiliates promoting the vendor
Here is an example. On the website of OKRULIK a customer has 3 options:
It is a screenshot of OKRULIK’s "Items + Refunds" report with estimated affiliate earnings.
If we look at OKRULIK’s $/sale graph, we can conclude that the 3rd item is being sold more often.
3. Some important tips on how to use ClickBank earnings factors
It is easier to sell cheaper products. Combining $/sale with %/sale, you can find inexpensive products with good affiliate payouts!
You can use my ClickBank Search tool to find ClickBank products with at least $20/sale and at least 60%/sale at the same time:
Also notice that top ClickBank vendors have big %/sale values. Today, all top 20 vendors provide at least 60%/sale (and in most cases 75%/sale).
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It was another post from the series "How To Find The Best ClickBank Products To Promote". To be continued… 
Category: ClickBank
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